About us
A company owned by farmers all over Iceland!
The farmers and families have been operating these tours for many years and love to open up their homes and farms to great people who ride with them. By owning and operating their own company brings the farmers closer to their guests and gives the guests more personalized service by buying straight from the farmers with no intermediaries. Support the direct from farmers concept and join us on the horseback riding adventure of your lifetime!
Halldór and Elín at Bjarnastaðir
Halldór, Elín and their wonderful staff are known for offering our guests the chance to witness the most incredible sights in North East Iceland. Halldór or Dóri like he is called is often called the mountain man up in the North. He owns many sheep which he drives and herds back from the northern highlands every autumn and offer his guests to join him as well. Dóri knows his area up in the north like the palm of his hand. Halldór is also known for his perfectly trained and grate horses.
Today, they run the: Northern Exposure, The Arctic North, Sheep Round-Up Melrakkaslétta, Riding under the mystique midnight sun, Tour with no name
Hannes and family at Kálfhóll farm
For a long long time our farmers Gestur and Margrét operated our tours in the south. Now they have past over the legacy to their son Hannes and his right hand Sophie who helped out all those year. The family at Kálfhóll farm are well known for their great hospitality and to lead their guests into the magic world of the southern countryside and incredible highlands of the south.
Today, they run the: Golden Circle, Geysir – Gullfoss Special, Landmannalaugar – Volcano Mt Hekla, Winter riding and Northern Lights, Riding between rivers

Haukur Suska at Hvammur farm
Haukur Suska and family lives in Hvammur Farm in Vatnsdalur in North Iceland. Haukur along with his family operates several of our tours. Haukur has five children and many many horses. His wonderful family and staff helps him operate the tours. Haukur is always cheerful and it’s so much fun when he takes out his guitar starts playing and singing with our guests.
Today, they run the: Trail of Hope, Kings Trail, Kjölur, Northern Highland Trail, Trail of Hope Autumn Adventure
Horse Roundup, Skrapatungurétt, Víðidalstungurétt and Laufskálarétt, Farm Stay
Sigga og Ásberg at Hraunholt
Ásberg and Sigga has been living at Hraunholt togther for over 20 years in Snæfellsnes and Sigga his born and raised there. They are old fashioned horse and sheep farmers and breed and train their own horses.
Today, they run the Snæfellsnes, Snæfellsnes Beach Ride

Guðmundur Hólm
Guðmundur began riding as a child with his grandparents and soon took part in various courses and competitions. After his teenage years, his passion for horses evolved — moving from competition to long riding tours. Later, he started working as a tour operator and has never looked back. He still takes part in sheep round-ups in the highlands and says there’s nothing better than being out in the wilderness on a good horse, surrounded by good company.
Today, he runs the Sprengisandur – Echoes of the past and Canyons and Hidden Waterfalls together with his family, friends, and relatives.



Riding tours all over Iceland
Our farmers live in almost every part of Iceland so we offer riding tours in a diversified landscape. They operate the tour from their homes and know the area they ride in like the palm of their hands and know the most beautiful places to visit in each part.
Haukur and family in Hvammur farm lives in north-west Iceland and takes you to the most stunning places of Vatnsdalur and Víðidalur valley and through west Iceland on our popular tour the Kings Trail.
Halldór and family in Bjarnastaðir farm live in north-east Iceland. There are hardly words to describe how beautiful the unspoiled nature is in north-east Iceland.
Hannes and family in Kálfhóll farm operate tours all over south Iceland, both in popular tourist places as well as in the most rural places in Iceland.
Our people
Our experienced team members are glad to assist you to find the perfect riding tour for you.
Þórður Freyr
Managing director
Heiðdís Halla
Sales manager
Jenný
Marketing Manager
Happy travelers
NM.D. Great BritainThis riding holiday was superb. The hosts Sophie and Hannes couldn’t have been more friendly. They were extremely knowledgeable about all things Iceland/Icelandic horse related. The accommodation and food were excellent. Pride of place were the Icelandic horses themselves. Such kind, honest, tough characters. Was great to experience the famous tölt – very smooth. Overall a great holiday and would LOVE to get back to do a summer tour… someday maybe…
S.P.L. on Trail of Hope”A wonderful experience, I loved everything about it, beautiful country, lovely people..and the best horses!! Thanks again to Haukur and everybody at Hvammer Farm for the best holiday ever”
M.O. Germany.Perfect tour! Great staff, beautiful landscapes. Amazing horses, good food. I would definitely recommend it!